A very brave, very honest admission of failure

This fellow tried a newspaper venture in Denmark and it collapsed. He is very honest, and brave, in taking most of the blame onto himself, and his own poor decisions:

First of all I’m really really sorry to say that my Newspaper project did not survive – not sorry for me (I take all responsibilities) – I just hate myself for bringing other people (employees and partners) and service providers into trouble – it feels unfair and coward-like… The recession and my stupid communications over summer (we delivered the yearly report 2 months too late) killed us. The simple explanation is that sales did not meet budgets and therefore since Thursday I have been talking to the people backing me and to myself (I have personally put DKK 105 million into this project – money that I have been borrowing – VERY BAD CHOICE) – and over that weekend I had to make a hard decision.

DKK 75 million was suddenly not enough – since the price to break- even suddenly doubled – and after working 9 months 24/7 (having learned more then the previous 10 years) with an increasingly dried up (dead) financial market – I simply could not see a way to continue…..

- I’m too soft, too optimistic and romantic – I did not have enough pessimistic fantasy to imagine that budgets could break so fast – and that the recession is reality – it is all very strange. My management skills are beaten by any kindergarden manager (I respect them a lot by the way)..

…Call me stupid – not trustworthy – whatever -  it’s OK – I fucked up. I take all responsibility. It was MY MONEY (and all I had and had access too) – and it will be 18-24 months in hell from here – but I will start and invest with my knowledge and build companies for life – and I’m scared but not stopping – Im just back to ventures without money. Sorry.

He also points to certain external factors that helped doom his venture, such as the world wide financial crisis. His statements regarding the crisis read as simple statements of fact, rather than attempts to shift the blame away from himself. His self-criticism helps establish a trustworthiness regarding the other things he says.

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