http://www.teamlalala.com/blog/2009/01/29/if-cant-measure-the-response-to-your-marketing-maybe-you-are-doing-something-wrong/ life does not allow perfection, it allows iterations, moments of insight that take us closer to the ideal Wed, 10 Mar 2010 17:45:01 -0600 http://wordpress.org/?v=2.8.4 hourly 1 http://www.teamlalala.com/blog/2009/01/29/if-cant-measure-the-response-to-your-marketing-maybe-you-are-doing-something-wrong/comment-page-1/#comment-2826 Closer To The Ideal » Blog Archive » Maybe informal social spaces are a bad place for businesses to spend time or money? Fri, 08 May 2009 01:57:56 +0000 http://www.teamlalala.com/blog/2009/01/29/if-cant-measure-the-response-to-your-marketing-maybe-you-are-doing-something-wrong/#comment-2826 [...] Susan Payton’s advice was a bit of a shock to me. I was almost offended by her tone of “let’s ignore the facts and do this anyway.” Her argument for social media marketing was wholly faith-based: I think we need to shift our thinking about marketing results in terms of having absolute control and ability to micromanage the results and just sit back and let it happen. You won’t see results overnight, but if you use social networking sites correctly and participate in the right conversations, you will see a positive change. You will see traffic to your site increase. You will see sales climb. Just relax and let it happen. [...] [...] Susan Payton’s advice was a bit of a shock to me. I was almost offended by her tone of “let’s ignore the facts and do this anyway.” Her argument for social media marketing was wholly faith-based: I think we need to shift our thinking about marketing results in terms of having absolute control and ability to micromanage the results and just sit back and let it happen. You won’t see results overnight, but if you use social networking sites correctly and participate in the right conversations, you will see a positive change. You will see traffic to your site increase. You will see sales climb. Just relax and let it happen. [...]

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