Closer To The Ideal

Penelope Trunk says you won’t make money from blogging. I assume she’s talking about personal blogging, otherwise her advice amounts to “You can’t make money with an online magazine” and clearly that is not true, since there are lots of profitable online magazines (like TechCrunch, Salon, etc).

Apparently, in the world of personal blogging mommy-blogging is a profitable exception:

Welcome to the world of mommy blogging, where women juggle the demands of childcare with building audiences online. It’s also, increasingly, a place where top brands battle for their attention, hoping for reviews from “real moms” and access to the valuable power of word of mouth. Being a player in the mommy blogger world can mean access to free products, getting big media buys and even trips to the red carpet in Hollywood and Caribbean cruises.

This entry was posted on Saturday, May 9th, 2009 at 9:21 pm and is filed under advertising, blogs, business, career, economics, media. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.