You will not get rich because of your uniquely creative ideas
When I wrote “How much do websites cost“, I listed some basic errors that many of my clients make, including this:
Assumptions To Avoid
…5.) The idea for my site is unique, therefore completing it quickly is urgent. If we are not the very first site that uses this idea, then we will fail. My idea is so good that others will soon imitate it.
… 12.) I have no experience on the web, but I have uniquely creative ideas, which I think will be enough for me to build a successful online business.
Apparently this kind of reasoning is also rife in Hollywood:
Which brings us to an ugly truth about many aspiring screenwriters: They think that screenwriting doesn’t actually require the ability to write, just the ability to come up with a cool story that would make a cool movie. Screenwriting is widely regarded as the easiest way to break into the movie business, because it doesn’t require any kind of training, skill or equipment. Everybody can write, right? And because they believe that, they don’t regard working screenwriters with any kind of real respect. They will hand you a piece of inept writing without a second thought, because you do not have to be a writer to be a screenwriter.
In the end, execution matters. It doesn’t matter if you are writing or creating a website. Execution matters. Creativity, by itself, doesn’t get you very far. You also need to know how to execute.