Closer To The Ideal

I notice Scott Meves linking to this great post which is critical of SEO:

Search Engine Optimization is not a legitimate form of marketing. It should not be undertaken by people with brains or souls. If someone charges you for SEO, you have been conned.

First came the web, and it was a mess. Servers went up everywhere, the net connected them all, pages bloomed like flowers, and no one could find a damn thing.

Then came the search engines. First primitive indexes of dumb keywords, then Google with its rankings of most-linked pages, we were finally able to find the pages we needed, mostly.

The ascendency of Google has meant that, if your goal is to get the most eyeballs possible (as any ad-supported media business’ goal is), then prominent placement in the search engine results became a top priority.

And so, like the goat sacrificers and snake oil salesmen before them, a new breed of con man was born, the Search Engine Optimizer. These scammers claim that they can dance the magic dance that will please the Google Gods and make eyeballs rain down upon you.

Do. Not. Trust. Them.

This entry was posted on Sunday, November 15th, 2009 at 7:51 pm and is filed under google, website development. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.