The evolution of HTML has always involved a conversation between vendors and standards makers
Mark Pilgrim has written a fantastic article which looks back at the conversation in 1993 that lead to the introduction of the IMG tag, and draws conclusions about the evolution of HTML. He follows the conversation over the course of several months, as several ideas for new technologies are considered and rejected. Marc Andreessen, Tim Berners-Lee, Tony Johnson and many others participated in the conversation.
After reviewing the full history, Pilgrim concludes:
HTML has always been a conversation between browser makers, authors, standards wonks, and other people who just showed up and liked to talk about angle brackets. Most of the successful versions of HTML have been “retro-specs,” catching up to the world while simultaneously trying to nudge it in the right direction. Anyone who tells you that HTML should be kept “pure” (presumably by ignoring browser makers, or ignoring authors, or both) is simply misinformed. HTML has never been pure, and all attempts to purify it have been spectacular failures, matched only by the attempts to replace it.
And then:
But none of this answers the original question: why do we have an <img> element? Why not an <icon> element? Or an <include> element? Why not a hyperlink with an include attribute, or some combination of rel values? Why an <img> element? Quite simply, because Marc Andreessen shipped one, and shipping code wins.
That’s not to say that all shipping code wins; after all, Andrew and Intermedia and HyTime shipped code too. Code is necessary but not sufficient for success. And I certainly don’t mean to say that shipping code before a standard will produce the best solution. Marc’s <img> element didn’t mandate a common graphics format; it didn’t define how text flowed around it; it didn’t support text alternatives or fallback content for older browsers. And 16, almost 17 years later, we’re still struggling with content sniffing, and it’s still a source of crazy security vulnerabilities. And you can trace that all the way back, 17 years, through the Great Browser Wars, all the way back to February 25, 1993, when Marc Andreessen offhandedly remarked, “MIME, someday, maybe,” and then shipped his code anyway.