Daniel Chu on what it takes to be entrepreneur:
Without commitment, you will not start your own business. Many “experts” advise people to start something small on the side while keeping their day job. I personally think this is not going to fly because why would you spend the time to think about other people’s business during the day when you can actually use the time to think about your own? If you can, then you are probably not that serious about your business.
…Or let’s say if you only have one hour to spend with your own kid versus somebody else’s kid, whose kid are you going to spend the time with?
If you cannot find that personal, emotional connection with your own business, just forget it since you will be able to use those few extra hours to work for a job and get a promotion sooner.
Hence, first step — commitment, and that is — quit your job immediately.
This is my own attitude as well. I strongly disagree with the approach taken by 37 Signals in such posts as “How many hours should I work per week?“:
Investment bankers may work 18 hour days…but look at the state of the investment banking business. It’s not the quantity of hours you work, it’s how you spend the hours you do work and what you’re working on that matter.
Too many people think they have to work 80-100 hour weeks. They think, “No amount of work is too much work.” They pull all-nighters or sleep at the office.
But you don’t have to work superhuman hours. A normal workweek should be plenty. Even less is ok. In fact, being short on time is a good thing. It forces you to focus on the essentials. There’s no time for things that don’t matter. There’s only time for the basics. And if you want to build something great, you have to nail the basics first.
Basecamp, our flagship product, was created on the side while we were still doing client work. With just 10 hours a week of programming time and 10 hours a week of design time, we made a product that took off.
They repeated the point in “It doesn’t have to be all or nothing with a startup“:
Startup mythology demands that to create something great, you need superhuman sacrifices. You need to work for no pay, you need to put in 120 hours/week, you need to preferably sleep under the desk and live off pizza as a sole form of nutrient. As a result, you need to abandon your family and risk life without insurance.
Hogwash!
We’ve repeated this story so many times that it’s starting to wear a little thin, but here it goes again: Basecamp was created with 10 hours/week of programming time and as a 3rd or 4th project alongside paying customers for the designers over the course of about 6 months. In other words, we didn’t drop everything we had to create Basecamp, and you don’t have to either.
There are plenty of startup ideas that can be done without millions in funding, thousands of man hours, and dramatic risk. But I can excuse people from failing to see them when blinded by press and popular opinion. Everywhere you turn it’s stories about how ever-younger entrepreneurs with nothing to lose are defying all odds and making mortal sacrifices to reach their impossibly unlikely goals and succeeding.
Did I say hogwash already?
Possibly this works for 37 Signals, though I am suspicious. There is a wealth of research suggesting that time on task increases learning and productivity. However, it is true that “time on task” is not meaningful in itself, but rather, “time on completed tasks” is crucial:
But meaningful time on task is a misnomer because it is not exactly about time; learning in schools is about completing tasks that directly relate to the goals of instruction. These lesson tasks tend to be either open-ended, such as developing critical thinking skills or improving composition skills or alternatively are tightly focused, such as covering content on a high stakes state-wide test. For example, a recent evaluation conducted in seven schools in the Pemberton School District, reported a relationship between the number of CompassLearning lesson activities completed and performance on the New Jersey state-wide test. On average, students gained 1 scaled-score point for every 13.0 CompassLearning reading lessons and 1 scaled-score point for every 12.4 CompassLearning mathematics lessons completed. Whether the goal is broad in intent or tightly focused, stating the goal for online instruction and then completing lessons that address that goal are crucial.
For my part, I need a few hours to get into work mode. I’m often inefficient in my use of time, especially in the mornings. I make up for it by working more time – 10 or 12 hour days are normal for me. I suspect that someone at 37 Signals might suggest that I’m “not really working” for the whole of those 12 hours. I’m not, that is the whole point – I’m not working the whole of that 12 hours, but I am attempting to get into a work frame of mind for those 12 hours. Sometimes it takes me 12 hours to get 8 good hours of productive work. The folks at 37 Signals are missing an important psychological element – the danger of distraction, which becomes greater when one works less.
Their example of Basecamp, where they worked 10 hours a week, is especially pointless. What matters is how many hours a week people are focused on work, not how many hours a week they are focused on any particular project. How much of your time do you spend in work mode, thinking about work problems? Studies have shown that big breakthroughs tend to come after long, intense contemplation of a problem. Innovation requires time:
During the past few years I’ve noticed a curious paradox heading its ugly rear among business leaders tooting the horn for innovation.
On one hand they want the rank and file to step up to the plate and own the effort to innovate.
On the other hand, they are unwilling to grant the people they are exhorting any more TIME to innovate.
Somehow, magically, they expect aspiring innovators to not only generate game-changing ideas in their spare time, but do all the research, data collection, business case building, piloting, project management, idea development, testing, report generation, and troubleshooting in between their other assignments.
Tooth fairy alert!
This is not the way it happens, folks! Not only is this approach unreasonable, it’s unfair, unbalanced, and unworkable…
You cannot shoehorn game-changing innovation projects into the already overcommitted schedules of your overworked workforce.
If you do, it won’t be innovation you’ll get, only half-finished projects and a whole lot of cranky people complaining to you in between meetings.
Aspiring innovators don’t need pep talks. They need TIME. Time to think. And time to dream. Time to collaborate. And time to plan. Time to pilot. And time to test. Time to tinker. And time to tinker again.
That’s why Google and 3M give its workforce 20% of their time to work on projects not immediately connected to its core business. That’s why W.L. Gore gives its workforce a half day a week to follow their fascinations. That’s why Corel instituted it’s virtual garage program.
…The fear? If you give people “freedom” they’ll end up playing video games and taking 3-hour lunches. Alas, when fear takes over, folks, (the same fear Peter Drucker asked us all many years ago to remove from the workplace), vision is supplanted by supervision and all his micromanaging cousins.
Time to innovate is not time wasted. It is time invested.
The great business guru, Peter Drucker, says innovation arises from focused, disciplined work:
Most successful innovations, according to Drucker, come from a conscious, purposeful search for innovation opportunities. He saw four areas of opportunity inside organizations: unexpected occurrences, incongruities, process needs, and industry and market changes. Opportunities also exist outside organizations in its social and intellectual environments: demographic changes, changes in perception, and new knowledge. Together these seven account for almost all opportunities for innovation.
Effective innovation is simple and focused. If it tries to do too many things, people will get confused and implementation will be compromised. He also states that innovation is hard, focused, purposeful work. It requires knowledge and focus, and often, requires ingenuity. The foundation of entrepreneurship is the practice of systematic innovation.
Time on task explains why it is productive to work 90 hours a week, while taking lots of work breaks:
Working 90 hours a work week requires frequent, and highly effective, work breaks. In the center of Macintosh work area in Bandley 3 we had a ping pong table, a nice stereo system, and a Defender video game machine. We found that competitive play gave us a jolt of adrenaline, and a refreshed mind-set when we resumed work. We also learned a lot about our coworkers and how they excel during competition. While playing Defender one day I got some great insight into how Burrell accelerates his own learning process.
There is a huge difference between playing video games at work, versus playing them at home. At work, you know that you are going back to work, so your mind stays in work-mode. When you are done playing videos, your brain is both focused on the problems at hand, and also refreshed and ready to look at things anew. At home, when you play video games, your brain drifts to other forms of recreation, as you know you won’t be working for the rest of the day.
I’ve had friends who have sometimes suggested to me “Maybe you’ll be more productive if you work less.” I’ve tried it, it does not work for me. The less I work, the more distracted I am.
37 Signals seems relatively isolated on this issue. Most of the people who’ve written on this issue have suggested that time on task has a positive relationship with productivity.