Startups need to start getting feedback as fast as possible
Relevant to Daniel Chu’s question “Will you share your venture idea with others?” , Breck Yunits suggests that a startup needs to go live as fast as possible so as to to escape the bubble:
What is “the bubble”?
The bubble is the early, early product development stage. When new people aren’t constantly using and falling in love with your product, you’re in the bubble. You want to get out of here as fast as possible.
If you haven’t launched, you’re probably in the bubble. If you’re in “stealth mode”, you’re probably in the bubble. If you’re not “launching early and often”, you’re probably in the bubble. If you’re not regularly talking to users/customers, you’re probably in the bubble. If there’s not a steady uptick in the number of users in love with your product, you’re probably in the bubble.
Why you secretly want to stay in the bubble
A part of you always wants to stay in the bubble because leaving is scary. Launching a product and having it flop hurts. You hesitate for the same reason you hesitate before jumping into a pool in New England: sure, sometimes they’re heated, but most of the time they’re frickin freezing. If the reception to your product is cold, if no one falls in love with it, it’s going to hurt.