Social online networks: who owns the data
Saturday, March 6th, 2010The question of data privacy and ownership comes up over and over in our Yammer discussions. The last time it came up the thread ran for nearly 100 responses. Even though the typical post is something like “Who is using Grails?” or “Is the X application slow for everyone today or just for me?” data privacy is simply one of the biggest concerns going for a lot of companies these days. The mere suggestion that our data isn’t under our control is a big deal.
This point was demonstrated to me in a personal and compelling way during my first week on Yammer. I mentioned a client meeting so that I could share a few tidbits with colleagues. Hours later I was surprised and dismayed when a Google search revealed that my comments had been re-posted to the friendfeed of someone I didn’t even know. Someone on our network had written a quick and dirty app to follow his Yammer RSS feed and re-post everything to friendfeed. Then for good measure he followed everyone in our network. When I “politely suggested” he take it down he equally politely explained to me that I just didn’t get Web 2.0.
I think about this in relation to WP Questions. We haven’t yet offered truly private uses of the software, but I suspect that is something we will need to offer soon, if we are going to capture all the niches to which such software can be used.
