How to feature 2 artists and give both of them equal visual weight
Tuesday, February 26th, 2008I had to look this up and it was harder to find this image than I thought it would be, so I figured I might as well share. A real masterpiece of the power of graphic design to mediate personal or political disputes. In this concert poster from 1965, it was important that neither Joan Baez nor Bob Dylan appear as the featured artist, so Baez’s name appears on the left, but lower, and Dylan’s name appears on the right, but higher. For Western speakers/readers the left comes before the right, but higher comes before lower, so to have visual elements that mix these visual cues is a good way to give both elements equal visual weight.
Does anyone remember the name of the graphic artist who did this poster? I’ve a Joan Baez biography somewhere but it is buried in a box because I recently moved. I need to look the artist’s name at some point.