Is it wise to force an audience to read a Twitter stream during a presentation?
Wednesday, December 9th, 2009danah boyd writes with great honesty about what it felt like when her audience began mocking her via a live, public Twitter stream:
Well, I started out rough, but I was also totally off-kilter. And then, within the first two minutes, I started hearing rumblings. And then laughter. The sounds were completely irrelevant to what I was saying and I was devastated. I immediately knew that I had lost the audience. Rather than getting into flow and becoming an entertainer, I retreated into myself. I basically decided to read the entire speech instead of deliver it. I counted for the time when I could get off stage. I was reading aloud while thinking all sorts of terrible thoughts about myself and my failures. I wasn’t even interested in my talk. All I wanted was to get it over with. I didn’t know what was going on but I kept hearing sounds that made it very clear that something was happening behind me that was the focus of everyone’s attention. The more people rumbled, the worse my headspace got and the worse my talk became. I fed on the response I got from the audience in the worst possible way. Rather than the audience pushing me to become a better speaker, it was pushing me to get worse. I hated the audience. I hated myself. I hated the situation. I wanted off. And so I talked through my talk, finishing greater than 2 minutes ahead of schedule because all I wanted was to be finished. And then I felt guilty so I made shit up for a whole minute and left the stage with 1 minute to spare.
I walked off stage and immediately went to Brady and asked what on earth was happening. And he gave me a brief rundown. The Twitter stream was initially upset that I was talking too fast. My first response to this was: OMG, seriously? That was it? Cuz that’s not how I read the situation on stage. So rather than getting through to me that I should slow down, I was hearing the audience as saying that I sucked. And responding the exact opposite way the audience wanted me to. This pushed the audience to actually start critiquing me in the way that I was imagining it was. And as Brady went on, he said that it started to get really rude so they pulled it to figure out what to do. But this distracted the audience and explains one set of outbursts that I didn’t understand from the stage. And then they put it back up and people immediately started swearing. More outbursts and laughter. The Twitter stream had become the center of attention, not the speaker. Not me.
Yes, I cried. Yes, I left Web2.0 Expo devastated. I hate giving a bad talk but I also felt like I was being laughed at. People tried to smooth it over, to tell me that I was OK, that it wouldn’t matter, that they liked the talk. But no amount of niceness from friends or strangers could make up for the 20 minutes in which I was misinterpreting the audience and berating myself. Nothing the audience could say could make up for what I was thinking about myself while on stage. So I went for a massage. And I spent 90 minutes trying to tell myself that I am a lovable creature. And when that wasn’t working, I told myself to suck it up and deal. I knew that if I could convince myself to look like everything was OK that eventually I would believe it. Or at least that it would all go away.
There are currently 206 comments on that post. Most people seem to feel that forcing the audience to read the Twitter stream (by projecting it onto a screen) served as a terrible distraction which disrupted boyd’s presentation.
I’m hoping this use of technology gets re-thought.